The creation of videos also allows the player to gain YouTube subscribers, essential for the unlocking of select features and achievements. The player creates videos which generate "views", a currency used to purchase items from the store as to decorate the player's room. The gameplay of Tuber Simulator simulates the life of a YouTuber, with modes similar to PewDiePie himself.
In 2019, Kjellberg frequently advertised the game in the ending of some of his videos as the most relevant game, which led to it becoming a popular meme in his fanbase. The game experienced server issues during its initial launch.
It became the Apple App Store's top download on its release day and on the following day Kjellberg reported that the app had been downloaded over ten million times. The game was released on 29 September 2016 on iOS and Android. The game's premise focuses on the player creating online videos for views and subscribers, the former of which they can use to purchase goods that can increase performance. and featuring PewDiePie, who voices himself. PewDiePie's Tuber Simulator is a freemium simulation mobile game developed by Outerminds Inc.
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